The signage changes, the kit changes, and for one Sunday the club is full of the people who actually play there. That combination happens once. This is the day we replace the lot: the stills, the drone, and a graded clip library you can keep building from long after the rebrand has landed.
Before the pricing, here is the logic, so the value is clear and the cost makes sense in context.
Ryan put his finger on it on the call. The problem with the current content isn't the camera, it's the casting. Four people who look good but hold the racket round the throat, on a site that was half built when it was shot, and half of them don't work there any more. You can't fix that with a better lens. You fix it by shooting on the one day the club is full of people who genuinely play there, and Sunday the 9th is that day.
So I'm not treating this as event coverage. Tom said it best: approach it like a brand new club opening. That means I'm on site from 9am while Ryan has the courts blocked, shooting the signage and the new identity on a tripod, bracketed, with nobody in the frame. Then the tournament gives me the busy, real, mixed ability stuff you can't fake. Then we take a blocked court at the end and stage the shots a live tournament will never hand me. One Sunday, three completely different kinds of content.
The thing I'd point at in the pricing is the B-roll. I'm grading every usable clip from the day, not a selected handful, so you end up with a few hundred graded clips rather than one finished video. That's the asset library Tom described, and it's the part that keeps paying out every time Ryan wants to post something. It also means I live a 60 second drive from the club, so there's no travel on this and no reason for me to be watching the clock.
Tom was clear about the priority order on the call, so this is built around it rather than around what's easy to film.
Built around the running order Ryan described, so nothing on the day is a surprise to any of us.
You both raised this on the call, so here's exactly how I'd work on a busy court without becoming the problem.
Tom floated an A and B quote on the call, so here's both. The difference is whether we add a separate, controlled day with Ryan.
Payment that protects you. 50% deposit to lock Sunday 9 August in the diary, 50% on delivery. You don't pay the balance until the gallery and the footage are actually in your hands.
Nothing hidden. No travel charge, no drone surcharge, and no separate fee to grade the clips. The day is priced on the running order Ryan described. If it were to run materially longer than that, we'd talk about it on the day, never afterwards on an invoice.
The date is the only genuinely time sensitive part, so that's the one to sort first.
Tom, send the brand guidelines over and let me know A or B, and I'll get Sunday 9 August locked in. I know you're on annual leave this week, so there's no rush from my side. The date is the only thing that's time sensitive.